Online strategy: Thinking creatively to reach and engage FMCG consumers

The wines and spirits industry is an extremely competitive and highly regulated sector. Customers can be difficult to reach and market share can quickly be lost.

Because of this, we’ve had to think creatively about reaching and engaging consumers using a mixture of emerging and established technologies. We’ve used Microsoft’s Instant Messenger with Barcadi. Online promotion and sponsorship for Dewers. And we’ve established an online whisky club for The Sunday Times.

We’ve also achieved online success with other global brands including Bombay Sapphire gin, Grey Goose vodka and Cazadores tequila.

Browse our testimonials or contact us to arrange an initial consultation.