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Our Process
Our experience enables us to fully recognise the ever-changing nature of e-business. Our response to this challenge is to add value by adopting a holistic and cyclical approach to providing effective online solutions.
Our service begins with an informed, objective assessment of your needs, through to the development and implementation of your Business, IT and Marketing strategies.
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| © Bletchley Group, 2001 |
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| Inform | |
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Identify Business Needs |
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Market Research |
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Environment / Situation Analysis |
| Plan | |
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Objective Setting and Strategy Development |
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Set Measurement Criteria |
| Implement | |
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Project Manage the Implementation of All Aspects of the Strategy |
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Creative and Technical Development |
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Content Management |
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Legal Compliance |
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Testing and Hosting |
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On and Off line Tactical Marketing |
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Search Engine Optimization |
| Review | |
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Site Audit / healthcheck reporting |
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Performance evaluation against set qualitative and quantitative objectives |
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User Trend Analysis |
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Usability analysis |
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Campaign Success Measurement |
| Evolve | |
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Application of learning to evolve business needs and strategy |
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Site maintenance and enhancement |
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Site optimisation and performance testing |